Your partner in success in global markets 2020-01-23T14:24:51+01:00



As sales professionals in international construction material markets (e.g. specialty paints and wallcoverings), our passion is to support companies in finding the right distribution partners and to grow their business.

Our core belief is that there is no such thing as no market, there is only the right way to reach customers, both in professional and end user market.

Long years of working in multinationals, our team consists of people who experienced foreign markets and customers and know how to operate with them.




the revolution in facade solutions. Long lasting protection against algae. Superior protection of the building structure.



Innovative Wallcoverings



the home FEEL paint. FEEL the difference and start living in a comfortable safe interior climate


Friedhelm Schwender CEO
The German based founder and CEO of the young company.

Graduated at the University in Munich in Business and Administration, he made his first practical experience in industry of high performance lubricants within sales and marketing. Technically oriented from the very beginning, he moved after 10 years to take over sales and marketing responsibility for a medium sized enterprise.

Based on success on the latter position, he became managing director in a company for decorative and technical fabrics. Here he succeeded in increasing export business dramatically and lead the company to Nr. 1 in its market. After nearly 20 years of success in the field of technical based and specialized products, mainly for the construction material supply chain, he decided to use this experience for his own business.

Dominika Dolezalova Sales Manager
Originally from Slovakia, she is responsible for international sales.

Graduated in International Business in the Netherlands and in France, she has started her career in a creative environment, working for a branding agency in the heart of Paris, which has played a crucial role in her professional development, especially the importance of communication and image to the end customer.

Later, she has changed course and worked as product manager for a multinational in construction material industry, where she managed to rationalize and improve customer portfolios in international markets, but also actively stimulated acquisitions in existing and new markets. Following her experience as a product manager, and thanks to network established, she has taken on a challenge as international sales manager.

René Mahrt FrederiksenNordic Sales Manager
Originally from Denmark now living in and working from Sweden.
Responsible for the Nordic countries.

He has a technical diploma as building contractor and is also graduated in international sales and marketing at Copenhagen Business College.
A well-founded understanding for the local conditions and a solid understanding and background for business in the Nordic countries and wide experience for implementing new concepts and technical products on basis creating new ideas and strategies.
In his career René has built up small players to some of the markets leading companies in Scandinavia nowadays.
He has implemented new concepts and products in the Nordic countries through a long and successful career.

A long and well-documented sales career in the Nordic countries within the Construction Supply Industry segment and a well-founded network in all the Nordic countries has given him a solid platform and the perfect background for the upcoming challenges at Schwender GMBH.


Founded in Bayreuth, Germany in 2015, the idea to establish a company was triggered by a unique interior paint, which was only known in a relatively small area in Germany, while the potential for its’ sale was worldwide. Although it often takes time to decide on HOW TO, Mr. Schwender managed to launch the sale campaign first in the Polish market, and step by step engaged persons who would try to see further than the borders of Europe.

This product created a concept, which gave birth to Schwender GmbH –
export management professionals.


The goal is clear  – create more sales.

  • Get to know the product

    We take pride in analysing the product inside out, understanding its composition, characteristics, different applications, competitive environment and think-out all different users to whom such product could appeal.

  • Analyse markets

    Going international often appears as a costly investment, and the fear of unknown culture and customer could discourage any strong company.

  • Detect the right partners in distribution

    We try to overcome this fear, by taking this part of the business development – research and distributor selection, on our shoulder and ensure that the producing company bears little risk of unreturned investment.

  • Adapt the communication and marketing

    Throughout the course of life, and if we pay attention, one comes across hundreds of products that were launched to meet a certain need or on a small scale, and with the right type of communication and distribution channels, met huge success.

  • Start sales

    Most importantly, we don’t limit ourselves to “how things are done today”.


Schwender GmbH

Rehleite 2
95445 Bayreuth
Email: info@schwender-gmbh.com
Phone : +49 921 / 16 86 71 41




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